Hoyu is NO.1* for hair color in Japan!

*Date source: INTAGE SRI+(Accumulated Japan market share date from Jan.2017 - Jan.2021 sales base)

Recommended products on sale in Japan now

Whip Hair Colo

Foam Type / 18COLORS

Quasi-drug

Foam Type / 18COLORS

(Specifications)
  • Content:40mL+80mL
    / After Color Treatment 5mL

About

“Airy Foam” for easy application
Moisturizing Ingredients (Honey, Fruits, Plant Constituents)
Color-sustaining Ingredients (Theanine, Taurine)
Includes After Color Treatment

Colors

Ash Pink

Ash Pink

Image of Color Result

Sakura Pink

Sakura Pink

Image of Color Result

Creamy Cappuccino

Creamy Cappuccino

Image of Color Result

Sweet Brown

Sweet Brown

Image of Color Result

Bitter Chocolat

Bitter Chocolat

Image of Color Result

Antique Chocolat

Antique Chocolat

Image of Color Result

Chiffon Beige

Chiffon Beige

Image of Color Result

Airy Beige

Airy Beige

Image of Color Result

Sheer Lavender

Sheer Lavender

Image of Color Result

Smoky Lavender

Smoky Lavender

Image of Color Result

Dusty Pink

Dusty Pink

Image of Color Result

Sweet Greige

Sweet Greige

Image of Color Result

Misty Ash

Misty Ash

Image of Color Result

Ash Chocolat

Ash Chocolat

Image of Color Result

Classic Ash

Classic Ash

Image of Color Result

Pistachio Ash

Pistachio Ash

Image of Color Result

Color Chart

Vanity Colo

Emulsion Type / 12COLORS

Quasi-drug

Emulsion Type / 12COLORS

(Specifications)
  • Content:40mL+80mL
    pH Controller 8mL
    / After Color Treatment 5mL

About

A rich collection of trendy smokey colors

Two types of treatments provide double care to both inside and outside of the hair

Colors

Melty Lavenderの画像

Melty Lavender

Image of Coloor Result

仕上がりイメージの画像
Glamorous Ashの画像

Glamorous Ash

Image of Coloor Result

仕上がりイメージの画像
Khaki Greigeの画像

Khaki Greige

Image of Coloor Result

仕上がりイメージの画像
Moon Blueigeの画像

Moon Blueige

Image of Coloor Result

仕上がりイメージの画像
Luxe Greigeの画像

Luxe Greige

Image of Coloor Result

仕上がりイメージの画像
Clear Beigeの画像

Clear Beige

Image of Coloor Result

仕上がりイメージの画像
Mannish Pinkの画像

Mannish Pink

Image of Coloor Result

仕上がりイメージの画像
Rouge Pinkの画像

Rouge Pink

Image of Coloor Result

仕上がりイメージの画像
Dazzle Ashの画像

Dazzle Ash

Image of Coloor Result

仕上がりイメージの画像
Lady Purpleの画像

Lady Purple

Image of Coloor Result

仕上がりイメージの画像

Color Chart

Color Chartの画像

Hair Serum Series

Hair Serum / Hair Oil

Hair Serum

Extra Deep Moisture

補修ミルクもっととてもしっとりパッケージの画像

Extra Deep Moisture

For very damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

Deep Moisture

補修ミルクとてもしっとりパッケージの画像

Deep Moisture

For very damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

Moisture

補修ミルクしっとりパッケージの画像

Moisture

For damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

Hair Oil

Smooth Oil

Smooth Oil

For severely damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

Deep Oil

Deep Oil

For severely damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

For safety hair coloring:

  • Please read the instruction leaflet carefully before use.
  • Do not color your hair if you have ever experienced any reactions after coloring your hair.
  • A skin allergy test must be conducted each time you color your hair.