Hoyu is NO.1* for hair color in Japan!

*Date source: INTAGE SRI+（Accumulated Japan hair color market share date from Feb.2023 - Jan.2024 sales base）

Recommended products on sale in Japan now

Whip Hair Color

Foam Type / 20 COLORS

Quasi-drug

Foam Type / 20 COLORS

(Specifications)
  • Content:40mL+80mL
    / After Color Treatment 5mL

About

Three Beneficial
Components for Hair

  • Moisturizing Ingredients

    （Contains honey & plant/fruit ingredients）

  • Color-sustaining Ingredients

    （Amino Acid : Contains Theanine & Taurine）

  • Hair Protective Ingredients

    （POLYQUATERNIUM-6）

イメージの画像(01)
  • Care for Your Hair
    with After-Color Beauty Serum
HOW TO USE

Colors

Ash Pink images

BRIGHTLESS３

Natural LineAsh Pink

Image of Color Result

Image of Color Result
Apricot Pink images

BRIGHTLESS４

Natural LineApricot Pink

Image of Color Result

Image of Color Result
Sakura Pink images

BRIGHTLESS３

Natural LineSakura Pink

Image of Color Result

Image of Color Result
Rose Pink images

BRIGHTLESS１

Natural LineRose Pink

Image of Color Result

Image of Color Result
Creamy Cappuccino images

BRIGHTLESS４

Natural LineCreamy Cappuccino

Image of Color Result

Image of Color Result
Sweet Brown images

BRIGHTLESS３

Natural LineSweet Brown

Image of Color Result

Image of Color Result
Bitter Chocolat images

BRIGHTLESS２

Natural LineBitter Chocolat

Image of Color Result

Image of Color Result
Antique Chocolat images

BRIGHTLESS１

Natural LineAntique Chocolat

Image of Color Result

Image of Color Result
Chiffon Beige images

BRIGHTLESS４

Natural LineChiffon Beige

Image of Color Result

Image of Color Result
Sheer Lavender images

BRIGHTLESS３

Nuanced LineSheer Lavender

Image of Color Result

Image of Color Result
Silky Greige images

BRIGHTLESS４

Nuanced LineSilky Greige

Image of Color Result

Image of Color Result
Sweet Greige images

BRIGHTLESS3

Nuanced LineSweet Greige

Image of Color Result

Image of Color Result
Monotone Gray images

BRIGHTLESS１

Nuanced LineMonotone Gray

Image of Color Result

Image of Color Result
Misty Ash images

BRIGHTLESS３

Nuanced LineMisty Ash

Image of Color Result

Image of Color Result
Lagoon Ash images

BRIGHTLESS２

Nuanced LineLagoon Ash

Image of Color Result

Image of Color Result
Classic Ash images

BRIGHTLESS１

Nuanced LineClassic Ash

Image of Color Result

Image of Color Result
Pistachio Ash images

BRIGHTLESS３

Nuanced LinePistachio Ash

Image of Color Result

Image of Color Result
Grayish Navy images

BRIGHTLESS１

Nuanced LineGrayish Navy

Image of Color Result

Image of Color Result

Color Chart

Color Chartの画像

Hair Serum Series

Hair Serum / Hair Oil

Hair Serum

Extra Deep Moisture

補修ミルクもっととてもしっとりパッケージの画像

Extra Deep Moisture

For very damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

Deep Moisture

補修ミルクとてもしっとりパッケージの画像

Deep Moisture

For very damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

Moisture

補修ミルクしっとりパッケージの画像

Moisture

For damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

Hair Oil

Smooth Oil

Smooth Oil

For severely damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

Deep Oil

Deep Oil

For severely damaged hair
Damage level
Width Fine Medium Coarse
Stiffness Soft Normal Stiff
Volume Thin Normal Thick

For safety hair coloring:

  • Please read the instruction leaflet carefully before use.
  • Do not color your hair if you have ever experienced any reactions after coloring your hair.
  • A skin allergy test must be conducted each time you color your hair.