Hoyu is NO.1* for hair color in Japan! * Data source: Intage SRI (Accumulated Japan market share  data from Jan. 1996 - January 2017 sales base) Recommended products on sale in Japan now


For All Women who Love Beautifully Colored Hair

Whip Hair Color (Foam Type)

Smooth and Rich Foam for Beautifully Even Coloring

Easy to Use! Just Scoop and Apply

How to use

Rich Foam Containing Moistrurizing Ingredients

Color Guide

17 Colors available!!

Hair Color (Emulsion Type)

Easy Application with Hard-to-drip Emulsion to Achieve Smooth and Shiny Hair

Easy to Use! Just Comb through with Comb-in-Applicator!

How to use

Moisturizing Emulsion containing Shea Butter and Honey

Color Guide

16 Colors available!!

Hair Serum Series

Hair Oil

Hair Serum

Hair Serum(Refill)

Economical and Ecological Refill